Since 2014, the Appart City Cup has welcomed the top European basketball teams, with the participation of Barça, Bayern Munich, Partizan Belgrade and Valencia Basketball. These teams compete against the best of French basketball, with clubs such as Monaco, Limoges, Le Mans and ASVEL participating.

Throughout the course of 3 months, I was assigned the task of delivering print and digital files to help communicate/promote the event. There were several specific milestones during the campaign that needed to be met, which I was able to deliver on time. My work began with the conception of the event poster, which morphed into the other branded materials including outdoor signage, roll-ups, web banners, LED displays, print ads for magazines, and more.