Lille Metropole Basketball Club is a professional basktball organization located in France’s north Pas de Calais region (59). The club team participates in the League National de Basketball (LNB).

The client requested that I do a brand make-over, which entailed incorporating a more modern, and dynamic look-n-feel. Playing off of the hashtag “REDGIANTS,” my approach was to create imagery where the players seemed larger than life. Also, I wanted to go for a more youthful and urban feel on all marketing materials.